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Nuzest Influencer Partnerships

During my time at Nuzest, I identified and secured high-impact partnerships that expanded brand awareness, built credibility, and drove measurable revenue growth. By proactively researching opportunities, initiating outreach, and managing relationships end-to-end, I positioned Nuzest alongside trusted voices in health, wellness, and plant-based living.

Influencer Collaboration

@lilsipper

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Audience Reach:​

  • 1.5M Instagram followers

  • 535k TikTok followers

  • 169k YouTube subscribers

Target Audience:

  • Health-conscious individuals particularly those with digestive issues

Overview

Bethany Cameron—better known as @lilsipper—built her platform by sharing her journey with gastroparesis, Crohn’s disease, colitis, parasites, IBS, and IBD. After years of working with dietitians and becoming an expert in clean eating, she authored Digest This and developed a loyal community of health-conscious followers.

 

Recognizing her credibility and reach, Nuzest partnered with Bethany to co-create a protein powder designed specifically for digestive support. The collaboration aligned perfectly with Nuzest’s mission of offering clean, allergen-free nutrition products, expanding their line with a formula free from Thaumatin, a natural sweetener that can trigger discomfort for individuals with digestive issues.
 

Objective

  • Build awareness and excitement for the new Digestive Support Protein.

  • Leverage Bethany’s trusted voice to generate sales.

  • Expand reach across both Nuzest’s and Bethany’s audiences.
     

My Role

As the lead content strategist and ghostwriter for this partnership, I:

  • Crafted all messaging, including emails, newsletters, social posts, and product copy, both for Bethany and Nuzest.

  • Worked closely with Bethany to capture her authentic voice and refine communications based on audience reactions.

  • Helped brainstorm and edit videos for Instagram and YouTube to showcase the product in action.

  • Increased user-generated content (UGC) across both accounts, which boosted engagement and community participation.

  • Coordinated contests and giveaways, including a popular “Year of Clean Lean Protein” promotion.
     

Campaign Highlight

To unify the audience and generate excitement, I developed and ran “The 7-Day Smoothie Challenge,” which featured:

  • A personalized shopping list curated by Bethany.

  • Recipes pulled directly from her book.

  • Exclusive discounts on Clean Lean Protein Digestive Support Protein.

The challenge quickly became a hit, driving a surge of new subscribers and sparking repeat demand. Due to its popularity, the campaign was expanded into a bi-monthly event, refreshed with new content to keep existing participants engaged.
 

Results & Impact

  • Significant increase in new subscribers and repeat campaign participation.

  • Expanded Bethany’s and Nuzest’s cross-platform presence across blogs, websites, email, social media, and YouTube.

  • Boosted engagement and community interaction through UGC and interactive challenges.

  • Verified increase in sales of Clean Lean Protein Digestive Support Protein—and all other Nuzest products—through affiliate links and discount codes.

Influencer & Media Partnership

Plant-Based News

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Audience Reach:​

  • 70M monthly impressions

  • 1.3M Instagram followers

  • 636k YouTube subscribers

Target Audience:

  • Ethical consumers

  • Environmentalists

  • Plant-based lifestyle advocates

  • Climate-conscious audiences

Overview

During my time at Nuzest, I identified a gap in how the brand communicated its sustainability efforts. While the company had strong ethical and environmental values, these were not actively promoted beyond a brief mention on the website. Recognizing the potential to elevate brand awareness and credibility, I pursued a partnership with Plant Based News (PBN), one of the most trusted voices in plant-based living and ethical consumerism.
 

My Role

  • Identified and initiated the partnership opportunity with PBN through independent research, with no prior relationship or introduction.

  • Nurtured the connection over several months until securing a direct call with the founders.

  • Positioned Nuzest USA’s CEO, Jonny Edwards, as a credible spokesperson by spotlighting his personal vegan journey and his mission of bringing awareness to the lifestyle.

  • Negotiated cross-platform exposure, including website features, social media, podcast interviews, and a dedicated Nuzest landing page with referral traffic via discount codes and affiliate links.

  • Served as the sole point of content.
     

Results & Impact

  • Elevated Nuzest’s credibility within the plant-based and sustainability communities.

  • Partnership drove measurable increases in conversions, newsletter subscriptions, and overall brand awareness.

  • The relationship proved so impactful that PBN continues to feature Nuzest organically years later, reflecting the strength and authenticity of the initial collaboration (e.g., Nuzest included in “The Best Vegan Protein Powders in 2025”).

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