Content Specialist
Content specialist and editorial leader with 10+ years of experience developing and managing multi-channel content programs across healthcare, higher education, real estate, and technology. Skilled in creating editorial ecosystems from the ground up—spanning blogs, newsletters, social media, and educational content—and translating complex topics into clear, engaging messaging for diverse audiences.
Professional Experience
Adjunct PR & Marketing Professor
2024 - Current
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Designed and launched a new course, offered in asynchronous, hybrid, and compressed formats.
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Developed curriculum exploring techniques and strategies for writing, optimizing, and distributing content across digital and traditional platforms.
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Instruct students on creating content for diverse audiences and formats, including blogs, media, PR, e-commerce, advertising, and social media.
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Emphasize storytelling, brand communication, and strategic planning as core pillars of content marketing.
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Currently developing a graduate-level course in Crisis and Reputation Management.
Content Specialist
2022 - 2025
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Built the company’s first content and social media strategy, establishing editorial calendars, brand voice, and structure—driving a 104% increase in followers, 71% growth in page visits, and engagement growth rate improvement from 4.13% to 5.17%.
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Owned editorial development for all marketing and corporate communications, including proposals, case studies, white papers, email campaigns, and DEI initiatives.
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Redesigned and optimized the company website, fixing technical issues, enhancing UX/UI, and implementing SEO best practices to expand reach.
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Planned and produced multi-channel content campaigns (trade ads, brochures, one-pagers, and newsletters) aligned with business development goals.
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Translated complex technical concepts into clear, client-ready proposals and marketing collateral.
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Spearheaded RFP development, contributing to multi-million-dollar contracts in healthcare, higher education, sports, and commercial real estate.
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Created scalable workflows—including evergreen content libraries, checklists, and structured systems—streamlining production and improving quality control.
2021 - 2022
Global Marketing & Communication Specialist
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Executed global marketing communications programs supporting corporate strategy and brand vision.
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Collaborated across international marketing teams to develop and maintain editorial calendars and content schedules.
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Conducted content audits and reviews of global campaigns to ensure brand consistency, strategic alignment, and adherence to guidelines.
Skills
Content & Editorial​
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Content Creation
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Editorial Strategy
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Copywriting & Editing
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SEO & Content Optimization
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AI-assisted content ideation and optimization
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Design & UX
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Graphic Design
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Traditional Art & Illustration
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Visual Communication
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UX Design
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Video Editing
Marketing & Audience Growth
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Campaign Planning & Execution
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Audience Development & Engagement
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Digital Marketing & Analytics
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Brand Positioning
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Operations & Collaboration
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Cross-Functional Collaboration
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Workflow & Content Operations
Tools & Platforms
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Social Management: Hootsuite, Sprout Social, Buffer, Loomly​
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Paid Media: Meta Ads Manager, LinkedIn Ads, TikTok Ads
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Email Marketing: Klaviyo, HubSpot, Mailchimp
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Analytics: Google Analytics, LinkedIn Analytics, Meta Business Suite​​
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CRM & Ops: Salesforce
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Design & Creative: Adobe Creative Suite (Photoshop, InDesign, Illustrator, Premiere Pro), Canva, DaVinci Resolve
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UX & Design Tools: Figma
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CMS & Web: Shopify, Squarespace, Wix, WordPress​
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Project & Collaboration: Asana, Trello, Slack, Microsoft Teams
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Productivity: Microsoft Office Suite (advanced), Google Workspace
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Education
M.A. Professional Communication
William Paterson University​ │ 2020
B.A. Communication (Public Relations)
William Paterson University​ │ 2018