Portfolio

Translated a highly technical engineering decarbonization study into a stakeholder-friendly report for Brown University, highlighting energy conservation measures that reduced risk, maintenance costs, and improved campus comfort. Designed the final document in Adobe InDesign to ensure accessibility for non-engineering audiences.

B2B Proposal

Brand Audit

Conducted a comprehensive UX and content audit for a luxury Airbnb property, evaluating visuals, layout, and bilingual content accuracy. Established a consistent brand voice and tone, with future phases planned to incorporate SEO, analytics, and post-implementation UX validation.

Competitor Analysis

Conducted an in-depth UX audit of leading cultural institutions—including The Met, the Louvre, and TED—analyzing interactive elements, visual design, and site content across desktop and mobile platforms. Synthesized findings to identify what was effective, what fell short, and missed opportunities that informed the strategic direction for a start-up museum website.

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Newsletter

Created a branded email newsletter to accompany podcast episode releases for The Flexible Neurotic, hosted by Dr. Sarah Milken. Adapted a bold, irreverent brand voice across written content while designing all custom graphics using Adobe Illustrator.

User Personas

Developed two sample user personas in support of the museum website project, synthesizing audience needs, behaviors, and motivations to guide UX and content decisions during early-stage design.

Editorial Calendar

Created and implemented the company’s first centralized editorial calendar, consolidating social media, news posts, and email campaigns into a single, organized system. This streamlined collaboration and improved visibility across the marketing team.

Brand Guidelines

Designed an approachable brand guideline to support company-wide adoption of a modernized visual identity. Included detailed guidance on typography, color usage, and color psychology to ensure consistency—even for highly detail-oriented engineering teams.

Crisis Guidelines

Developed the company’s first crisis communication playbook to ensure rapid, coordinated responses during high-stakes situations. Created proactively despite initial resistance, the playbook was later implemented immediately during a real crisis, helping guide timely decision-making and communication.

Long-Form Report

Contributed to the writing and copyediting of a strategic report assessing key components of employee mobility programs. Helped establish a baseline framework and highlighted considerations and recommendations to drive operational performance.

Press Release

Drafted and distributed the official press release announcing the acquisition of CSBK’s 12 bank locations by Kearny Bank. Coordinated messaging for external media to ensure clarity, accuracy, and reputational consistency during the transition.

Content Report

Developed monthly visual performance reports showcasing social media metrics using data from Hootsuite and LinkedIn Analytics. Transformed raw data into clear, engaging visuals with Adobe Illustrator and InDesign to support marketing insights and decision-making.

Created a concise one-page explainer outlining Ecosystem’s integrated delivery model versus traditional design-bid-build. Used by sales teams at expos and in RFP/RFQ outreach to clearly communicate value to prospective clients.

Process Overview

Partnerships

Led strategic partnerships and growth campaigns to increase brand awareness and sales. Collaborated with influencer lilsipper to launch a co-branded protein line and created high-performing email challenges that drove engagement and repeat demand. Secured a long-term partnership with Plant-Based News, resulting in ongoing podcast mentions and organic brand recognition.

Policy Writing

Created a clear, employee-friendly social media policy following a client confidentiality incident. Balanced brand advocacy with privacy safeguards to encourage responsible employee engagement while protecting sensitive client and project information.

DEI

Led communications for Ecosystem’s DEI team, creating educational content that went beyond traditional observances. Spearheaded a neurodivergence awareness initiative that was later used to train managers on fostering inclusive, effective work environments.

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Thought Leadership